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Why Content Creators Should Go Directly to Their Fans

In the entertainment industry, content creators traditionally have found themselves at the mercy of a series of gatekeepers. Studios, producers and theaters, among others, all owned a significant financial stake…

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News
Sep 15, 2021 | 3 min read | InPlayer
How Sports Teams Can Use Video to Boost Ticket Sales
For professional sports and big-business college sports programs, over-the-top media is quickly growing into a revenue source all its own. Whether it’s the NBA offering its League Pass programming on…
Industry trends
Sep 10, 2021 | 3 min read | InPlayer
With Fans Back in the Stands, Sports Entities Should Not Abandon Live Streaming
Forty years ago, the National Basketball Association was a proverbial garage league – an organization that broadcast more than half its championship games on tape delay and, not surprisingly, existed…
News
Sep 08, 2021 | 3 min read | InPlayer
Why OTT Companies Must Always Be Innovating to Ensure Superb Customer Retention
There’s an adage that folks in over-the-top media are fond of invoking, and it’s as true now as it ever has been: content is king. Audiences are attracted to smart…
Industry trends
Sep 02, 2021 | 2 min read | Darka Panovska
The Importance of Branding for SaaS Companies
Ask a marketer about the relevance of branding, and you’re likely to get a layered answer about voice and identity and the value of customers relating to a product or…
Industry trends
Aug 31, 2021 | 2 min read | Darka Panovska
Five Reasons Sports Streaming Will Grow Post-Pandemic
With the benefit of perspective, the explosion of over-the-top media during the pandemic should have been considered a foregone conclusion. As the rare entertainment refuge for a sheltered-at-home public, streaming…
Industry trends
Aug 26, 2021 | 2 min read | Darka Panovska
An Untapped Resource: Benefits of Archived Content
The sheer volume of streaming content currently available across the internet seems to know no limits. Over-the-top media providers, brands, government agencies and countless others create at a rate faster…
How To
Aug 20, 2021 | 2 min read | Darka Panovska
How Developing Streaming Content Can Be a Boon for Live Event Sales
The primary objective for any over-the-top media provider is likely to be the same as that of any other business. No matter an entrepreneur’s aspirations for disrupting an industry or…
Industry trends
Aug 19, 2021 | 3 min read | Darka Panovska
Why Training Session Streams Could Amount to Big Business for Pro Sports
In sports, just about everything sells: broadcast licensing rights, merchandise, video games and $8 hot dogs. Somewhere along the way, someone even figured out that fans would be willing to…
Industry trends
Aug 13, 2021 | 3 min read | Darka Panovska
Why So Many Retailers Are Now Relying on Streaming Content
Most new technologies don’t reach the level of adoption within such a short window of time that has been enjoyed by over-the-top media. With the exceptions of the rise of…

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