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Five Ways to Monetize Social Media

Social media can represent many things to a business: a first point of consumer contact, a marketing mouthpiece, a branding tool that embodies a preferred voice and tone. A good…

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Industry trends
Jul 28, 2021 | 3 min read | Darka Panovska
How Sports Teams Can Use Video to Boost Ticket Sales
For professional sports and big-business college sports programs, over-the-top media is quickly growing into a revenue source all its own. Whether it’s the NBA offering its League Pass programming on…
Industry trends
Jul 26, 2021 | 3 min read | Darka Panovska
How Professional Sports Leagues Can Get Into Virtual Ticketing
In under a decade, the worth of the National Football League’s television contract increased 150 percent to its current value of an annual $255 million per team. With the sports…
Industry trends
Jul 15, 2021 | 3 min read | Darka Panovska
Monetizing Sports Fan Engagement with Real-Time Interactive Experiences
For as long as competitive sports have existed, there have been fans drawn to watch them. Whether it has been to witness feats of endurance and strength in Greece’s ancient…
Industry trends
Jul 13, 2021 | 4 min read | Darka Panovska
What Musicians Should Consider When Live-Streaming Concerts
Few workers have toiled longer or harder to capture control of their means of production and build a sustainable business model than musicians. The frequent portrayals of bands living out…
Industry trends
Jul 07, 2021 | 2 min read | Darka Panovska
Ways for Musicians to Turn Live Streaming Into Recurring Revenue
In many ways, the music business is more unforgiving than it ever has been. A world of competition awaits any musician striving to hit it big, yet even those who…
Industry trends
Jun 30, 2021 | 3 min read | InPlayer
The Emerging New Livestream Platform Solutions
The ways we communicate information to one another are evolving at an almost breakneck pace. That’s especially true for digital video content, a medium whose method of distribution has been…
Industry trends
Jun 16, 2021 | 3 min read | InPlayer
The Future of Video Monetization: Learning From 2020 and Setting the Stage for the Future
It’s tempting to consider 2020 an outlier year for just about any industry – restaurants, live events, auto sales, you name it. A pandemic that upended our daily lives also…
Industry trends
May 17, 2021 | 4 min read | InPlayer
10 Important Trends Shaping On-Demand Digital Entertainment
On-demand digital entertainment may be well-established in the UK, US, and other Western European countries, but further afield in major economies like India, Brazil, and South Africa, online video on-demand…
Industry trends
May 17, 2021 | 3 min read | Darka Panovska
Studios Have a Movie Theater Problem – and OTT Channels Are the Answer
The irony isn’t lost on anyone in the movie business: At a time when the public is hungry for entertainment, has extra time on its hands and is desperately in…

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