Video is the content of choice for today’s consumer. Taking video experiences to the next level by adding interactivity is transforming the way we connect and engage with viewers. Interactive video is nothing new, around for over a decade and traditionally expensive and laborious, it has become a major influencer in the current video evolution. Driving viewers to make a purchase, take a quiz, donate for a cause, fill a form – and much more – is a direct challenge to the ever-narrowing attention span of the modern consumer and responds to the growing demand for a more efficient, slick, and friction-free video experience.
Viewers want layered experiences with more context with their content, and interactive video is delivering. The creative knowledge surrounding interactive video also evolved very quickly: savvy brands are looking towards full-stack, connected video platforms to enrich their video content quickly and effectively. They are looking for technologies that allow multi-channel integration of these experiences for wider campaign engagement and extended ROI.
As stated by Forbes’ Technology Council in their yearly forecast, the user journey is key and interactive video’s power comes from its ability to merge technology and creativity to make the viewer or user a participant in the story.
Sprinkling in interactive functionality can have a big impact on a business. Interactive video is allowing brands to support the consumer journey in a way that brings the most value for both sides: it enables two-way communications with viewers and organizations, making the video experience more interesting for viewers and more insightful for organizations. Each interactive element is a data point that helps content owners better segment and lead score, engage individuals, pinpoint a specific need, guide viewers through the customer journey and increase ROI for programs and campaigns.
Interactivity such as forms, polls/surveys, links, chapter menus, hot-spots, in-video purchases, enables customers to turn videos into highly-effective marketing assets. Highly detailed viewer interaction and engagement data can be passed directly to marketing automation and CRM platforms to build comprehensive profiles, more easily qualify and convert leads, and allow for more effective sales interactions. Now, content owners can not only increase the impact of their videos but generate revenues with calls-to-action: Subscribe. Pay-per-view, Buy item, etc.
Interactivity revolutionizes the way agencies, fundraisers and any e-commerce providers connect with viewers, gather viewer data, increase conversion rates on products and services, collect payments and generate leads directly from videos.
InPlayer is supporting interactive video technologies such as DÜZY, Brightcove, Panopto or Knovio providing a secure paywall and a complete monetization solution in addition to their existing portfolio of video services. With InPlayer, any on-demand or live video can be easily and quickly monetized via pay-per-view or subscription models, at scale. Customers can watch the video and simultaneously make a purchase behind a secure paywall.
Video is the content of choice for today’s consumer. Taking video experiences to the next level by adding interactivity is transforming the way we connect and engage with viewers. Interactive video is nothing new, around for over a decade and traditionally expensive and laborious, it has become a major influencer in the current video evolution. Driving viewers to make a purchase, take a quiz, donate for a cause, fill a form – and much more – is a direct challenge to the ever-narrowing attention span of the modern consumer and responds to the growing demand for a more efficient, slick, and friction-free video experience.
Viewers want layered experiences with more context with their content, and interactive video is delivering. The creative knowledge surrounding interactive video also evolved very quickly: savvy brands are looking towards full-stack, connected video platforms to enrich their video content quickly and effectively. They are looking for technologies that allow multi-channel integration of these experiences for wider campaign engagement and extended ROI.
As stated by Forbes’ Technology Council in their yearly forecast, the user journey is key and interactive video’s power comes from its ability to merge technology and creativity to make the viewer or user a participant in the story.
Sprinkling in interactive functionality can have a big impact on a business. Interactive video is allowing brands to support the consumer journey in a way that brings the most value for both sides: it enables two-way communications with viewers and organizations, making the video experience more interesting for viewers and more insightful for organizations. Each interactive element is a data point that helps content owners better segment and lead score, engage individuals, pinpoint a specific need, guide viewers through the customer journey and increase ROI for programs and campaigns.
Interactivity such as forms, polls/surveys, links, chapter menus, hot-spots, in-video purchases, enables customers to turn videos into highly-effective marketing assets. Highly detailed viewer interaction and engagement data can be passed directly to marketing automation and CRM platforms to build comprehensive profiles, more easily qualify and convert leads, and allow for more effective sales interactions. Now, content owners can not only increase the impact of their videos but generate revenues with calls-to-action: Subscribe. Pay-per-view, Buy item, etc.
Interactivity revolutionizes the way agencies, fundraisers and any e-commerce providers connect with viewers, gather viewer data, increase conversion rates on products and services, collect payments and generate leads directly from videos.
InPlayer is supporting interactive video technologies such as DÜZY, Brightcove, Panopto or Knovio providing a secure paywall and a complete monetization solution in addition to their existing portfolio of video services. With InPlayer, any on-demand or live video can be easily and quickly monetized via pay-per-view or subscription models, at scale. Customers can watch the video and simultaneously make a purchase behind a secure paywall.
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