Insights & Monetization

3 Ways to Grow and Connect with Your Audience for Long-Lasting Success.

Feb 23, 2021 | By InPlayer

Producing high quality video content for your business or organization requires lots of time, money and effort. However, the most challenging part of the whole story is how to increase loyalty and build deeper user engagement with your content. Loyal and happy customers are always the best salesmen for your content. Keeping your users coming back is important to show the value of your product. They need to be kept entertained, and nurtured at the same time, mainly by giving them the best your solution has to offer. 

Being a monetization platform, InPlayer’s main goal is to help merchants optimize their digital strategy with long-term benefits to grow subscription revenues. The most utilized features of our product are actually those that help our clients understand and grow their customer base. We’ll try to explain some of those features in detail with a view to help achieve engagement behind the initial phase and keep users coming back.  

1. Identify and Engage With Your Audience

In order to continue demonstrating the value of your content, whether live streamed or PPV, you want to keep users hungry for more. The more they interact with your product, the more likely they are to continue subscribing to your business and growing your revenue. And one of the best ways to do this is to understand who your audience is and what they need. 

The Marketo Engagement Gap report puts this clearly underlining the top 5 paths of user engagement:

  1. 60% improve customer experience overall
  2. 55% receive discounts and promotions tailored to customer needs
  3. 55% faster resolution of issues and problems a.k.a. amazing support services
  4. 54% get the latest information on products and services
  5. 51% customers feel valued, heard and wanted.

All consumers expect to benefit from stronger engagement by receiving advantages that are customized to their interests, such as discounts, promotions, and better service and support.

To know what your audience needs in particular and to start treating them like royalty, you need to leverage the benefits audience data offers. 

With InPlayer Smart Data you can have full, real-time analytics on audience behaviour, subscriber demographics, payments and subscriptions generated – allowing content publishers to use these data points to further refine their online content monetization strategy. InPlayer Smart Data is using the data generated from Machine Learning to analyze users activities but also from the Customer Lifetime Value to predict purchase behaviours. 

With this solution our merchants can immediately know the impact of their business with rich data-metrics displayed directly on their dashboard, implement targeted marketing campaigns or incentives that attract new customers and engage existing ones to make purchases. InPlayer Smart Data can also be added as a standalone tool to an existing payment or monetization-stack. Content providers can then focus on delivering the best video experiences with the highest standards of quality and service levels to their customers. 

2. Offer Voucher Codes for Various Access Types

Vouchers, offers, coupons, and discounts. There will come a time when most online merchants will be faced with the decision of whether to offer voucher codes, when to offer them, and what kind of access to premium content to offer. Using vouchers can be a powerful weapon in your conversion arsenal to drive customer loyalty. Customers who subscribe with a voucher code tend to stick around longer and have a higher customer lifetime value as a result. 50% off promos are the most popular during the year, especially when there is a holiday season.

 

With InPlayer Voucher Code, merchants can extend the reach of their content to expand their audience. 

We offer 3 different types of vouchers:

  1. Discount Vouchers 
  2. Free Access Vouchers
  3. In-app Vouchers

The main idea behind our Voucher Codes feature is to provide end-users the option to get access to premium content by entering a simple code. For instance, businesses selling yearly subscriptions for a gym membership have started streaming live workout classes. Yearly subscribers who have already paid with different means other than an online payment, could be serviced using a code to access desired content. Another such example is when a merchant has a VIP customer base to which they need to grant access for a specific period of time without requiring them to enter card information. 

By giving your fans access to your content and the ability to watch it on any device, with no credit cards or contractual commitment and minimal disruption, you can get an edge which will allow you to overtake the competition trying to target the same audience. 

3. Include Gifts and Donations & Seasonal Subscriptions

What a better way to build loyalty with new customers and grow audiences than to allow them to purchase premium pay-per-view access to their favorite live show to someone special to them. It’s the best gift that keeps on giving. 

InPlayer Gift and Donations feature can be even used to promote a charitable cause and raise money to achieve a successful online fundraising event. The gift comes in the form of a 100% discount voucher that will automatically be sent to the recipient via email. This works for both PPV content, and subscriptions. 

What about customers who want to show their gratitude towards you? With our donations feature, you can accept donations from your customers in fixed amounts you have set yourself, or allow customers to donate as much as they want. You can also use both donation types together. This way customers that really want to support you can express their true loyalty. 

Do you plan any Seasonal Subscriptions? We’ve also got your back! 

With this InPlayer feature, merchants can create and manage a Season Access Fee in their and specify easily the Season Purchase Flow by setting up price description, payment type and season duration for end-users. 

For example, if you are a theatre buff, getting a seasonal subscription with your favourite virtual theatre house, you automatically as a subscriber can get the best prices with benefits like easy ticket exchange, no ticketing fees, subscription packages that come with extra discounts any many more. What’s more, InPlayer’s merchants can  manage and define seasons upfront and they don’t have to wait for the season to finish so that they can define the next one. This way their customers can enjoy lots of live theatre performances, concerts and other special events. 

Build a video business and grow your audience with InPlayer. Talk to us to get started. 

 

3 Ways to Grow and Connect with Your Audience for Long-Lasting Success

Producing high quality video content for your business or organization requires lots of time, money and effort. However, the most challenging part of the whole story is how to increase loyalty and build deeper user engagement with your content. Loyal and happy customers are always the best salesmen for your content. Keeping your users coming back is important to show the value of your product. They need to be kept entertained, and nurtured at the same time, mainly by giving them the best your solution has to offer. 

Being a monetization platform, InPlayer’s main goal is to help merchants optimize their digital strategy with long-term benefits to grow subscription revenues. The most utilized features of our product are actually those that help our clients understand and grow their customer base. We’ll try to explain some of those features in detail with a view to help achieve engagement behind the initial phase and keep users coming back.  

1. Identify and Engage With Your Audience

In order to continue demonstrating the value of your content, whether live streamed or PPV, you want to keep users hungry for more. The more they interact with your product, the more likely they are to continue subscribing to your business and growing your revenue. And one of the best ways to do this is to understand who your audience is and what they need. 

The Marketo Engagement Gap report puts this clearly underlining the top 5 paths of user engagement:

  1. 60% improve customer experience overall
  2. 55% receive discounts and promotions tailored to customer needs
  3. 55% faster resolution of issues and problems a.k.a. amazing support services
  4. 54% get the latest information on products and services
  5. 51% customers feel valued, heard and wanted.

All consumers expect to benefit from stronger engagement by receiving advantages that are customized to their interests, such as discounts, promotions, and better service and support.

To know what your audience needs in particular and to start treating them like royalty, you need to leverage the benefits audience data offers. 

With InPlayer Smart Data you can have full, real-time analytics on audience behaviour, subscriber demographics, payments and subscriptions generated – allowing content publishers to use these data points to further refine their online content monetization strategy. InPlayer Smart Data is using the data generated from Machine Learning to analyze users activities but also from the Customer Lifetime Value to predict purchase behaviours. 

With this solution our merchants can immediately know the impact of their business with rich data-metrics displayed directly on their dashboard, implement targeted marketing campaigns or incentives that attract new customers and engage existing ones to make purchases. InPlayer Smart Data can also be added as a standalone tool to an existing payment or monetization-stack. Content providers can then focus on delivering the best video experiences with the highest standards of quality and service levels to their customers. 

2. Offer Voucher Codes for Various Access Types

Vouchers, offers, coupons, and discounts. There will come a time when most online merchants will be faced with the decision of whether to offer voucher codes, when to offer them, and what kind of access to premium content to offer. Using vouchers can be a powerful weapon in your conversion arsenal to drive customer loyalty. Customers who subscribe with a voucher code tend to stick around longer and have a higher customer lifetime value as a result. 50% off promos are the most popular during the year, especially when there is a holiday season.

 

With InPlayer Voucher Code, merchants can extend the reach of their content to expand their audience. 

We offer 3 different types of vouchers:

  1. Discount Vouchers 
  2. Free Access Vouchers
  3. In-app Vouchers

The main idea behind our Voucher Codes feature is to provide end-users the option to get access to premium content by entering a simple code. For instance, businesses selling yearly subscriptions for a gym membership have started streaming live workout classes. Yearly subscribers who have already paid with different means other than an online payment, could be serviced using a code to access desired content. Another such example is when a merchant has a VIP customer base to which they need to grant access for a specific period of time without requiring them to enter card information. 

By giving your fans access to your content and the ability to watch it on any device, with no credit cards or contractual commitment and minimal disruption, you can get an edge which will allow you to overtake the competition trying to target the same audience. 

3. Include Gifts and Donations & Seasonal Subscriptions

What a better way to build loyalty with new customers and grow audiences than to allow them to purchase premium pay-per-view access to their favorite live show to someone special to them. It’s the best gift that keeps on giving. 

InPlayer Gift and Donations feature can be even used to promote a charitable cause and raise money to achieve a successful online fundraising event. The gift comes in the form of a 100% discount voucher that will automatically be sent to the recipient via email. This works for both PPV content, and subscriptions. 

What about customers who want to show their gratitude towards you? With our donations feature, you can accept donations from your customers in fixed amounts you have set yourself, or allow customers to donate as much as they want. You can also use both donation types together. This way customers that really want to support you can express their true loyalty. 

Do you plan any Seasonal Subscriptions? We’ve also got your back! 

With this InPlayer feature, merchants can create and manage a Season Access Fee in their and specify easily the Season Purchase Flow by setting up price description, payment type and season duration for end-users. 

For example, if you are a theatre buff, getting a seasonal subscription with your favourite virtual theatre house, you automatically as a subscriber can get the best prices with benefits like easy ticket exchange, no ticketing fees, subscription packages that come with extra discounts any many more. What’s more, InPlayer’s merchants can  manage and define seasons upfront and they don’t have to wait for the season to finish so that they can define the next one. This way their customers can enjoy lots of live theatre performances, concerts and other special events. 

Build a video business and grow your audience with InPlayer. Talk to us to get started. 

 

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