Press Release

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Apr 29, 2021 | By InPlayer

LiveLike & InPlayer Team Up to Drive New Fan Engagement and Revenue Opportunities for Live Sports and Entertainment

NYC and LONDON, April 29, 2021  — LiveLike, which transforms passive audiences into engaged communities around sports and entertainment, and InPlayer, a leading monetization and subscriber management platform, have partnered to maximize the revenue potential of live events with ticketing and pay-per-view access to real-time, interactive livestreams.

Through this partnership, LiveLike’s audience engagement platform and InPlayer’s pay-per-view and subscription technology are now, for the first time, being offered together. This makes a full suite of features available to their existing partners as well as new sports and entertainment companies looking for new opportunities to increase engagement, retention and monetization.   

The combined offering includes a range of features that make viewing more communal and engaging. This includes watch parties; influencer-driven chat; prediction games; fan leaderboards; live polls, quizzes and other interactive tools; as well as a variety of ways to turn engagement into sales via ticketing, subscriptions and virtual goods, at scale.  

Additionally, the LiveLike and InPlayer can now provide data and payment gateway integration for live entertainment and sports properties looking to collect and utilize fan data in real-time. Sports rights holders and entertainment IP owners can not only easily secure additional revenue streams around their live event experience but also inform pricing strategies with real-time integrated analytics and purchase predictions.

Fans and consumers are more and more demanding, just watching a game or a concert is not enough. As fans want to be part of the action, we have to tailor their experiences to what they like, connect with them on a deeper level and be able to scale that up. This drives a lot of monetization opportunities,“ said George Meek CEO of InPlayer. “We are very excited to partner with LiveLike. Our end-to-end solution will empower entertainment and sports rights holders to step up their offering with new meaningful ways to engage. It will also enable our partners to collect and own first-party engagement data that is more easily gathered and deployed on owned and operated platforms, informing pricing and future content strategies.”

“We have already seen the power that social engagement, interactive features and gamification have — elevating the viewing experience, increasing retention, and bringing new sponsorship possibilities to our partners’ platforms — but we are only scratching the surface when it comes to creating new monetization opportunities,” said Miheer Walavalkar, co-founder and CEO of LiveLike. “From buying tickets and accessing pay-per-view concerts or matches, to enabling microtransactions around virtual goods, merchandise or legal wagering, the sky’s the limit, and through this partnership with InPlayer we can now open new doors for our current and new partners.”

About LiveLike

LiveLike partners with the world’s top media companies and sports organizations to transform passive audiences into engaged communities. LiveLike has connected audiences to the biggest live events globally, including the Super Bowl, FIFA World Cup, NBA Playoffs, French Open, European soccer and more. It empowers its partners to create interactive viewing experiences by enhancing their platforms with features such as watch parties and gamification, helping them attract younger audiences, increase session lengths and improve retention, resulting in new monetization opportunities. Partners include leading media companies and sports organizations, from Canal+, FloSports, FOX, nugs.net, Sky Group and WarnerMedia to the Golden State Warriors, LaLiga, NASCAR and the NBA among others. For more information, visit www.livelike.com.

About InPlayer

InPlayer, the world’s leading pay-per-view and subscription solution, helps set up and grow recurring revenue for any company that is looking to enable online sales and access management for their video, audio, files and HTML content. With millions of dollars in transactions managed, InPlayer is making thousands of live events profitable for the OTT industry, rights owners, agencies, artists and corporations around the world. For more information, visit inplayer.com.

 

LiveLike & InPlayer Team Up to Drive New Fan Engagement and Revenue Opportunities for Live Sports and Entertainment

NYC and LONDON, April 29, 2021  — LiveLike, which transforms passive audiences into engaged communities around sports and entertainment, and InPlayer, a leading monetization and subscriber management platform, have partnered to maximize the revenue potential of live events with ticketing and pay-per-view access to real-time, interactive livestreams.

Through this partnership, LiveLike’s audience engagement platform and InPlayer’s pay-per-view and subscription technology are now, for the first time, being offered together. This makes a full suite of features available to their existing partners as well as new sports and entertainment companies looking for new opportunities to increase engagement, retention and monetization.   

The combined offering includes a range of features that make viewing more communal and engaging. This includes watch parties; influencer-driven chat; prediction games; fan leaderboards; live polls, quizzes and other interactive tools; as well as a variety of ways to turn engagement into sales via ticketing, subscriptions and virtual goods, at scale.  

Additionally, the LiveLike and InPlayer can now provide data and payment gateway integration for live entertainment and sports properties looking to collect and utilize fan data in real-time. Sports rights holders and entertainment IP owners can not only easily secure additional revenue streams around their live event experience but also inform pricing strategies with real-time integrated analytics and purchase predictions.

Fans and consumers are more and more demanding, just watching a game or a concert is not enough. As fans want to be part of the action, we have to tailor their experiences to what they like, connect with them on a deeper level and be able to scale that up. This drives a lot of monetization opportunities,“ said George Meek CEO of InPlayer. “We are very excited to partner with LiveLike. Our end-to-end solution will empower entertainment and sports rights holders to step up their offering with new meaningful ways to engage. It will also enable our partners to collect and own first-party engagement data that is more easily gathered and deployed on owned and operated platforms, informing pricing and future content strategies.”

“We have already seen the power that social engagement, interactive features and gamification have — elevating the viewing experience, increasing retention, and bringing new sponsorship possibilities to our partners’ platforms — but we are only scratching the surface when it comes to creating new monetization opportunities,” said Miheer Walavalkar, co-founder and CEO of LiveLike. “From buying tickets and accessing pay-per-view concerts or matches, to enabling microtransactions around virtual goods, merchandise or legal wagering, the sky’s the limit, and through this partnership with InPlayer we can now open new doors for our current and new partners.”

About LiveLike

LiveLike partners with the world’s top media companies and sports organizations to transform passive audiences into engaged communities. LiveLike has connected audiences to the biggest live events globally, including the Super Bowl, FIFA World Cup, NBA Playoffs, French Open, European soccer and more. It empowers its partners to create interactive viewing experiences by enhancing their platforms with features such as watch parties and gamification, helping them attract younger audiences, increase session lengths and improve retention, resulting in new monetization opportunities. Partners include leading media companies and sports organizations, from Canal+, FloSports, FOX, nugs.net, Sky Group and WarnerMedia to the Golden State Warriors, LaLiga, NASCAR and the NBA among others. For more information, visit www.livelike.com.

About InPlayer

InPlayer, the world’s leading pay-per-view and subscription solution, helps set up and grow recurring revenue for any company that is looking to enable online sales and access management for their video, audio, files and HTML content. With millions of dollars in transactions managed, InPlayer is making thousands of live events profitable for the OTT industry, rights owners, agencies, artists and corporations around the world. For more information, visit inplayer.com.

 

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