The aim of this blog post is to give you the information and awareness you need to make a choice about which paywall and subscription management service is best for you. One of the most important things you need to know is what is the difference between a paywall and subscription management.
Definition of a paywall
A paywall prevents visitors to your website from accessing certain content. In order to gain access to this content they are required to provide some information. This information could be personal data, such as an email address. It could also be a paid subscription. There are both “hard” and “soft” paywalls in use. “Hard” paywalls allow minimal to no access to content without a subscription, while “soft” paywalls allow more flexibility in what users can view without subscribing.
Definition of subscription management software
Subscription management software is used to actually manage subscriptions on your web site. It keeps up to date with payment information, changes to subscription rates and any customer transactions, such as refunds of subscriptions paid if appropriate.
The first area that we are going to cover in this blog series is how a paywall works. We will help you to understand the technicalities of how a paywall actually does what it does. You need to have an idea of the technical aspect in order for you to fully understand whether or not the paywalls you are choosing from what you need them to do.
As you read all of the blogs you will build up the knowledge you need to successfully set up paid subscriptions on your web site or video content.
