The coronavirus pandemic continues to wreak havoc across the sporting world. Tournaments cancelled, matches postponed, stadiums closed… The fear that fans won’t be able to gather together for the rest of 2020 is increasingly real.
Clubs or sports entities relying on in-stadium and ticketing revenues are facing an unprecedented economic crisis, some state their futures are at risk.
How will sports entities replace this lost revenue? How will it affect not just teams, leagues and athletes, but the numerous companies and brands that align themselves with sport to promote their products to sports fans?
Clubs need to find a way to stay connected with their fans and generate revenues until live sporting events can return to normal, many are now exploring alternative solutions.
To make up for this unpredictable situation and with large gatherings of people unlikely to be allowed anytime soon, clubs are already preparing for behind-closed-doors fixtures. It appears almost certain that the remainder of the 2019/20 sports season for most countries globally will be completed behind-closed-doors. With medical measures and services in place at stadiums, all players would have to be kept in ‘sterile environments’, away from the public and matches could be shown on screens.
To claw back some of the lost revenue at the gate, sporting organizations are also looking into ways to easily live stream their games or competition online – behind closed doors – and enable fans to watch with a “digital ticket”. By selling these digital tickets using pay-per-view or subscription functionalities, it would not only keep the supporters connected and engaged with clubs – but guarantee income until fans can return to stadiums.
Today’s advances in technology and shift in sports consumption are empowering fans to stay connected from home, pay to watch games of their favourite team or subscribe to a seasonal membership. InPlayer is the leader in sports video monetization. We can support the set up of online video monetization, boost reach and revenues for any sports organization in the world. Quick, secure and scalable, we offer flexible monetization models (monthly, game by game, etc.) with premium pay-per-view or subscription monetization experiences – and much more.
The coronavirus pandemic continues to wreak havoc across the sporting world. Tournaments cancelled, matches postponed, stadiums closed… The fear that fans won’t be able to gather together for the rest of 2020 is increasingly real.
Clubs or sports entities relying on in-stadium and ticketing revenues are facing an unprecedented economic crisis, some state their futures are at risk.
How will sports entities replace this lost revenue? How will it affect not just teams, leagues and athletes, but the numerous companies and brands that align themselves with sport to promote their products to sports fans?
Clubs need to find a way to stay connected with their fans and generate revenues until live sporting events can return to normal, many are now exploring alternative solutions.
To make up for this unpredictable situation and with large gatherings of people unlikely to be allowed anytime soon, clubs are already preparing for behind-closed-doors fixtures. It appears almost certain that the remainder of the 2019/20 sports season for most countries globally will be completed behind-closed-doors. With medical measures and services in place at stadiums, all players would have to be kept in ‘sterile environments’, away from the public and matches could be shown on screens.
To claw back some of the lost revenue at the gate, sporting organizations are also looking into ways to easily live stream their games or competition online – behind closed doors – and enable fans to watch with a “digital ticket”. By selling these digital tickets using pay-per-view or subscription functionalities, it would not only keep the supporters connected and engaged with clubs – but guarantee income until fans can return to stadiums.
Today’s advances in technology and shift in sports consumption are empowering fans to stay connected from home, pay to watch games of their favourite team or subscribe to a seasonal membership. InPlayer is the leader in sports video monetization. We can support the set up of online video monetization, boost reach and revenues for any sports organization in the world. Quick, secure and scalable, we offer flexible monetization models (monthly, game by game, etc.) with premium pay-per-view or subscription monetization experiences – and much more.
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