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Converting Passive Audiences into Engaged, Valuable Communities

The way we consume sports is changing. Today’s fans don’t just sit back and watch – they participate, engage, and create. As a result, there are more opportunities than ever for teams, leagues, broadcasters, platforms, and publishers to tap into current trends and own the consumer experience.
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Converting Passive Audiences into Engaged, Valuable Communities

The way we consume sports is changing. Today’s fans don’t just sit back and watch – they participate, engage, and create. As a result, there are more opportunities than ever for teams, leagues, broadcasters, platforms, and publishers to tap into current trends and own the consumer experience — from gamification and legalized betting, to watch parties, influencer-led chats, and a growing number of interactive features.

InPlayer’s CRO Chelsey Rushworth and LiveLike CEO and Co-founder Miheer Walavalkar dive into the rapidly changing nature of live sports viewing behavior (including fan engagement and the ownership of data & analytics) and discuss how to:

– Transform live sports events into fan-driven, immersive and interactive experiences.

– Sell unique interactive experiences at scale with new meaningful ways to connect, integrated directly into livestreams.

– Accelerate the launch, promotion and monetization of interactive live events.

Speaker Image
Chelsey Rushworth

Chief Revenue Officer

Chief Revenue Officer

Speaker Image
Miheer Walavalkar

Chief Executive Officer

LiveLike

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